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Logo-verified email with VMC is part of a groundbreaking initiative by Brand Indicators for Message Identification (BIMI) in cooperation with email client providers (Gmail), aimed at providing companies and customers with a consistent, trusted and verifiable email experience.
A VMC is the only way to display brand logo on verified emails.
Before you can display your logo, email clients mustbe able to validate that the company is enforcingDMARC standards, which can render your companymore control over emails so as to reduce phishing andspoofing altacks.
The trademarked logo can be uploaded and displayedin email clients after DMARC enforcement. lif you havemultiple logos, you can choose the correspondinglogo for each communication flow.
Emails without VMC
Recipients only see default initials

Emails with VMC
Recipients see verified brand logos

Use VMC to display company logo directly next to each email message, boosting your brand image.
VMC provides a consistent, trusted and verifiable email experience to customers.
VMC helps to make your emails stand out in customer inboxes and increase open rates.
By complying with DMARC, it shows that your company follows the highest level of email security practice.
Using VMC and enforcing DMARC can help you get better visibility and control over the emails sent and received by your domain.
Complying with DMARC means your emails won't be easily marked as spams.
Before you can qualify for a VMC, your organization needs to meet the following requirements to validate the domain and brand identity.
DMARC, which stands for Domain-based Message Authentication, Reporting & Conformance, is an email authentication, policy and reporting protocol. It builds on the widely deployed SPF and DKIM protocols.
In short, DMARC provides security professionals with greater transparency and greater control over the emails sent and received by their domains.
BIMI is an email standard that strengthens sender authentication and enables email inboxes to display the trademarked logo. VMC validates that the trademarked logo belongs to your legitimate organization.
A VMC guarantees the authenticity of your brand and logo working alongside BIMI and DMARC, and improves email trust.
You can apply for a VMC from DigiCert or Entrust if your logo has been registered as a trademark. After you have obtained a VMC, you'll receive a file containing a PEM-encoded certificate chain. Please place the logo file (.SVG format) and the certificate (PEM file) to publicly accessible https server.
S/MIME certificates provide digital signatures and email encryption that can ensure the authenticity, non-repudiation, integrity and confidentiality of emails.
Currently BIMI is supported by a few email providers - Gmail, Fastmail, Yahoo Mail, AOL, Netscape and Apple Mail.