Buy VMC Certificate - Up to 50% Off

A verified mark certificate (VMC) is a digital certificate issued by a trusted CA that is used to verify logo ownership, which allows senders to display their company logos directly next to the "sender" field in email messages for recipients to be confident that the email comes from a legitimate brand. NicSRS now offers DigiCert and Entrust VMC.

VMC (Verified Mark Certificate)VMC (Verified Mark Certificate)

How VMC Works

Logo-verified email with VMC is part of a groundbreaking initiative by Brand Indicators for Message Identification (BIMI) in cooperation with email client providers (Gmail), aimed at providing companies and customers with a consistent, trusted and verifiable email experience.

1

Purchase a VMC

A VMC is the only way to display brand logo on verified emails.

2

DMARC enforced

Before you can display your logo, email clients mustbe able to validate that the company is enforcingDMARC standards, which can render your companymore control over emails so as to reduce phishing andspoofing altacks.

3

Upload verified logo

The trademarked logo can be uploaded and displayedin email clients after DMARC enforcement. lif you havemultiple logos, you can choose the correspondinglogo for each communication flow.

Emails without VMC

Recipients only see default initials

Emails without VMC
Display brand logo

Emails with VMC

Recipients see verified brand logos

Emails with VMC

Why Choose VMC

Promote Brand Image

Promote Brand Image

Use VMC to display company logo directly next to each email message, boosting your brand image.

Enhance Brand Reputation

Enhance Brand Reputation

VMC provides a consistent, trusted and verifiable email experience to customers.

Increase Email Engagement

Increase Email Engagement

VMC helps to make your emails stand out in customer inboxes and increase open rates.

Reduce Phishing and Spoofing Risks

Reduce Phishing and Spoofing Risks

By complying with DMARC, it shows that your company follows the highest level of email security practice.

Improve Email Security

Improve Email Security

Using VMC and enforcing DMARC can help you get better visibility and control over the emails sent and received by your domain.

Increase Email Deliverability

Increase Email Deliverability

Complying with DMARC means your emails won't be easily marked as spams.

Obtain a VMC in 5 Steps

Before you can qualify for a VMC, your organization needs to meet the following requirements to validate the domain and brand identity.

Implement DMARC standards
Trademark your logo
Convert your logo file to the .SVG
Purchase a VMC
Install your VMC

VMC FAQs

01/

What is DMARC?

DMARC, which stands for Domain-based Message Authentication, Reporting & Conformance, is an email authentication, policy and reporting protocol. It builds on the widely deployed SPF and DKIM protocols.

In short, DMARC provides security professionals with greater transparency and greater control over the emails sent and received by their domains.

02/

What's the difference between BIMI and VMC?

BIMI is an email standard that strengthens sender authentication and enables email inboxes to display the trademarked logo. VMC validates that the trademarked logo belongs to your legitimate organization.

03/

How VMC helps to improve email trust?

A VMC guarantees the authenticity of your brand and logo working alongside BIMI and DMARC, and improves email trust.

04/

How to install a VMC?

You can apply for a VMC from DigiCert or Entrust if your logo has been registered as a trademark. After you have obtained a VMC, you'll receive a file containing a PEM-encoded certificate chain. Please place the logo file (.SVG format) and the certificate (PEM file) to publicly accessible https server.

05/

How to encrypt email messages?

S/MIME certificates provide digital signatures and email encryption that can ensure the authenticity, non-repudiation, integrity and confidentiality of emails.

06/

Which email providers support BIMI?

Currently BIMI is supported by a few email providers - Gmail, Fastmail, Yahoo Mail, AOL, Netscape and Apple Mail.